Mazda Motor Corporation (マツダ Matsuda) occurs as Japanese automobile maker based inside Hiroshima, Japan. As of 2005, the company produces about 800,000 motorcar by the season by owning sales evenly divided between Japan, Europe, and North America.

Corporate history

Mazda Motor began when a Toyo Cork Kogyo Co., Ltd, founded around Japan inside 1920. Toyo Kogyo moved from either manufacturing machine information to vehicles, using a introduction of the Mazda-Go in 1931. A company formally adopted a Mazda title around 1984, though each car sold from either a beginning wore that title. A foremost 4-wheel car, a Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962.

A Ford Motor Company has owned 25% of Mazdthe since 1979, and its stake was increased to a 33% controlling interest within 1996 while Mazda fell into fiscal crisis. Ford has depending numerous of its system in Mazdas, like a Probe, late model (North American) Escort and Mercury Tracer, and a co-developed Escape/Mazda Tribute.

A 1979 treat paved way for Ford selling badge-engineered Mazdas around Asia & Australia, like a Laser and Telstar. These system replaced a system from either Ford Europe sold throughout a Seventies. Ford as well utilized a Mazda system to establish its have retail presence around Japan - a Autorama dealers sold these cars, + a occasional Ford Me & Ford Europe system.

A badge-engineered system come to an prevent in a early 2000s, when Ford replaced the Optical maser by owning its have Focus, & Telstar using its have Mondeo. Ford & Mazdthe own moved onto collaboration around a other fundamental feel, by way of platform sharing.

1960s

A season 1960 was the birth of Mazda as an car manufacturer. Around merely this decade, the trade name progressed from either a Xvi h.p. (Dozen kW) keicar to a Wankel engined sports car, a Mazda Cosmo. Mazda as well entered a United States market at a prevent of the decade.

1970s

Internationally, a Seventies were a blossom of Mazda as a performance leader. A Wankel "rotary" engines outperformed their piston-depending rival by a big marginside, & Mazda manufactured a virtually all of the powerplant by putting it in nigh each product it sold, from either the Rotary Pickup to the RX-7, and potentially a big Luce sedan. A single exception was a Mazda Chantez keicar, because other car manufacturer vetoed a move.

Even so, a Seventies too saw Mazda's foremost fiscal crisis, which led to Ford ingesting the 25% stake in the company. a foremost RX-7 freed within 1978 would beare a hard image leader for Mazda, however actual sales revival would non come until the early Eighties.

1980s

the Eighties saw Mazdthe transition from either a niche Japanese streaming video player to a section of the spherical Ford empire. With said that, a 80s saw a virtually all mainstream profits for Mazda. A early-80s 323 (GLC around North America) and 626 were massive hits, by owning a 323 ingesting a first spot around Japanese car sales, overtaking a Toyota Corolla. (This is however super important now when a non-Toyota tops the sales stock and index charts).

Mazda likewise contributed to Ford's lineup, virtually all notably by having a MX-6-based Ford Probe. Mazda as well began building a future-for-1988 626/MX-6 in the United States. U.S. production was initiated vithe a joint venture with Ford called AutoAlliance International.

Mazda finished a decade using a subverter Eunos Roadster (Mazda MX-5 or even Miata outside Japan) sports car (for the 1989 exemplary month). This model revitalized a world sports car market, which was filled at the instance by having expensive, heavily GT cars. Despite complaints of plaigiarising a Lotus Elan, the Miata has been super successful till this day.

1990s

the Nineties were a decade of decline for Mazda. A third-generation RX-7 sold poorly, & a Miata could not sustain a company's sales. A rest of the lineup was poorly-received around the United States & Japan; their popularity in Europe didn't seem to produce higher for the losses.

In the late 1980s, Mazdthe commence a fatal attempt to diversify its marque. It chose to launder sol because marketing research revealed that a Mazda br& has a connotation of economic, budget cars each inside Japan and overseas. By owning a aim of doubling its sales, Mazda launched troika freshly brands within Japan, Eunos, Efini and Autozam. Eunos was to have a counterpart overseas in the US-market Amati luxury division, & Xedos in Europe. Still plans for Amati was pluck at a eleventh hour, & a rumored V12-engined flagship was shelved.

A blunt brands was likewise an attempt to match Toyota & Nissan, each of which got multiple chains inside Japan. a most common opinion is that a sheer total of system experienced overwhelmed a company - around 1993 Mazda sold 7 system according to a 626, however it merely amounted to 1/3 the sales achieved per corresponding Toyota.

Within more markets, Mazda's identity crisis saw it confused complete which logotype to adopt. A "MaZDa" lettertype wwhen introduced inside 1975 as a share of Japan's number 1 CAD-assisted corporate identity redesign. Around 1991 the freshly logotype was introduced, however was shortly swapped for the rounded-off version ("Eternal Flame") because a original experienced an pinching resemblance to Renault's logo. A recently version is systematically utilized within Nineties Mazdas, however never became likewise called a lettertype. To resolve this issue, Mazdthe licenced for a fresh logotype inside 1998 ("Wings" or even "Owl"), which it utilizes till this day and features around substantially big sizes in each model.

Mazda was widely criticised within Europe for a sheer blandness of its late-1990s designs, including the former 323 & 626 which likened unfavorably to the previous system. When technically superior, a 1998 replacement for the MX-Five (Miata) misused lot of the purity of the original 1989 project, which is however favorite by numbers of enthusiasts.

Mazda & Ford continued joint efforts. Within 1994, the Mazda B-Series line was split between an international (Mazda-designed) version and North American clone of the Ford Ranger. Around 1998, Mazdthe and Ford opened a recently plant within Thailand, AutoAlliance Thailand. Patterned when Mazda's Hofu plant, AAT is okay, an significant manufacturing location for the company.

2000s

2001 wwhen a super hard season for Mazda, as fresh system were around development & the company would use at times there are no freshly product until mid-2002. It used to be that a freshly cars arrived, still, a company quickly turned as much as. Mazda 6/Atenza, RX-8, and Mazda 3/Axela proved popular and helped vary perceptions of the brand. By 2004, Mazda experienced surpassed a under the weather Mitsubishi in sales. A recently MX-Five (a "Miata" title at one time utilized inside Northward Us has been dropped) debuted inside fall 2005 & is claimed to part there is no most commin dispense with a last model except for the side indicator repeaters utilized on European cars.

It has been widely rumored for two or three years that Ford might utilise a Mazda 6/Atenza's platform in coming fresh cars. This is very different from either a climate inside 1996, whilst commentators potential Ford to inflict its have engineering in Mazda & lead to the loss of Mazda's proprietary expertness. This fall, ternary vehicles according to a Vi's CD3 architecture will be freed — a Ford Fusion, Mercury Milan, and Lincoln Zephyr.

Mazda executives develop acknowledged a company's absence within several market segments worldwide, notably around trucks. the company might introduce a recently crossover SUV, the CX-7, in 2006, along with the little minivan and hybrid version of the Tribute. At a equivalent period, a company is required to withdraw a slow-selling MPV from the United States market.

Mazda USA

Toyo Kogyo entered a United States market within 1970 with a single car, a RX-2. A next season there were 5 cars: A compact Familia-based 1200 and R100, the big Capella-based 616 and RX-2 and the big 1800. For 1972, a line expanded once more sustaining a addition of the RX-3 and B1600; the 1200 & 616 were replaced per similar 808 and 618, respectively; & a irksome 1800 was no more. A piston-powered 618 wwhen never again a next season, as was a R100, however a Single.Two L 1200 was back for a single month.

Mazda quickly rose withinside prominence, helped in heavy a share to their have of Wankel engines. 1974 was a season of a rotary sustaining a introduction of two the Rotary Pickup and RX-4. As a matter of fact, a 808 & B1600 were a sole piston-engined Mazdas offered in the United States that month! 1975 experienced a similar lineup, minus the out RX-Two.

Mazda got designed a REPU and RX-4 with a U.s. market inside mind, however the energy crisis was looming. A company's sales were slipping due to the Wankel's reputation as the barking spiders hog, and then Mazda responded using a reintroduction of a Familia-based car powered by a flyspeck piston engine, the One.Trine L Mizer. That car, & 1977 GLC (its next-generation brother) saved a company in the United States by owning wow reviews & better sales.

Likewise introduced around 1976 was a Wankel-powered RX-5 Cosmo. However a writing was on the wall for Mazda's mainstream Wankel lineup - each one of a older "rotary" system was cancelled fallowing 1978.

Potentially though the Wankel engine experienced misplaced its allurement, Mazda persevered sustaining a technology & obtained a niche for it. A 1979 RX-7 rotary was the company's greatest image-builder however, casting the halo over the rest of the exemplary line. Too relaunched that month was a company's entrant in the midsize market, the 626.

A RX-7 & 626 bouyed Mazda's Western fortunes plenty for it to expand. Mazda built an U.s. plant (at present AutoAlliance International) to build a 626, bringing the company to Ford's attention. Them joined together on the 626's Two-door offset, a MX-6 and Ford Probe.

Mazda finished a Eighties a equivalent way when a Seventies, sustaining an image-building sports car. A Miata was another wow halo car for the company, kicking off an industry boom in the sports car segment. A third-generation RX-7, introduced inside 1993, was lot liked, however couple were sold, stimulating an prevent of the model's importation upright tercet years late.

Marques

Mazdthe has utilized a total of different marques in the Japan market, including Autozam, Eunos cars, and Efini, although they use been phased out. This diversification stressed a product development groups at Mazda past their restricts. Instead of with the half-pack variations in any given platform, they were asked to act in xii of different system. & consumers were confused too per explosion of similar freshly system.

around todays world, a previous brand survive in Japan when sales trend lines (specialized dealerships) however there is no hanker keep close at hand specialized branded vehicles. Around more words, a Mazda Carol is sold at the Autozam store (which specializes in keicars), but these are sold sustaining a Mazda brand name, non when a Autozam Carol when it when was.

In the early Nineties Mazdthe all but created a luxury brand, Amati, to challenge Acura, Infiniti, and Lexus in North Usa. Within Europe, a tantamount Xedos marque was launched, lasting just two or three years. A initial Amati products would use at times been a Amati 500 (which became a Mazda Millenia), and the Amati 1000 (a freshly rearward wheel cause V12 successor to the Mazda 929). This never happened, allowing a touching-luxury Millenia to the Mazda brand.

Logos

Before 1992	1992 to 1997	1997 to Current
In the years before 1992, Mazdthe did non have a logotype, single a stylised version of their title.	Between 1992 & 1997 Mazdthe utilized the logotype which was to represent the sun & a fire standing for dear passion. Shortly when a release of their 1st logotype, a project was smooth to prevent its similarity to Renault’s corporate logo.	The redesigned logotype consists of the "V" in the centre of an "M", which, based on data from Mazda, is creative thinking, flexibility, & vitality.

Automobile racing
In the racing globe, Mazda has got real profits by having 2-rotor, 3-rotor, & 4-rotor cars, & personal racers st& likewise experienced considerable profits sustaining stock index and modified Mazda Wankel-engined cars.

Mazda's competition debut get on October 20, 1968 when two Mazda Cosmo Sport 110S coupes entered the 84 hour Marathon de la Route ultraendurance race at Nurburgring, one finishing inside quaternary place & a more breaking an axle when 81 hours. A next season, Mazda raced Mazda Familia R100 M10A coupes. Fallowing winning a Singapore Grand Prix in April 1969 & coming in fifth and sixth in the Spa 24 Hours (beaten only by Porsche 911s), on October 19, 1969, Mazda again entered a 84 hour Nurburgring race by having tetrad Familias; single one of which finished, winning fifth place.

When material profits per Mazda RX-2 and Mazda RX-3, the Mazda RX-7 has won more IMSA races in its class than any more model of machine, by using its of these 100th triumph in September 2, 1990. As punishment that, a RX-7 won its class in the IMSA 24 hours of Daytona race ten years around the row, starting around 1982. A RX7 won a IMSA Grand Touring Under Both Liter (GTU) championship both month from either 1980 through 1987, inclusive.

Inside 1991, a 4-rotor Mazda 787B (2622 ml actual, rated by FIA formula at 4708 cc) won a 24 Hours of Le Mans auto race outright, a exclusively non-piston engine ever to win at Le Mans, besides when a sole team from either outside Western Europe or the United States. This led to the ban around rotary engines in the Le Mans race starting in 1992, which was eventually rescinded. When a race, a winning engine was publicly dismantled for internal examination, which demonstrated that despite Xxiv hours of pleasantly tough let it run experienced accumulated super little have on.

This followed a decade of class wins from either more Mazda epitome, including the 757 and 767. a Sigma MC74 powered by a Mazda 12A engine was a foremost engine & team from either outside American Europe or even a United States to finish the entire Two dozen hours of the Le Mans race, around 1974. Mazda is as well a virtually all dependable finisher at LeMans (by owning a exception of Honda, who use entered la single triad cars around merely one season), by using 67% of entries finishing. Mazda might go to to image racing within 2005 with the introduction of the Courage C65 LMP2 car at the American Le Mans race at Road Atlanta. This image racer utilizes a Renesis Wankel from either a RX-8.

Mazdas use besides enjoyed real profits inside World Land Speed competition, SCCA competition, drag racing, pro rally competition, the One Lap of America race, and more venues. Wankel engines come barred from either international Formula One racing, when well as from either United states midget racing, after Gene Angelillo won the North East Midget Racing Association championship in 1985 with the car powered by a 13B engine, & once agawithin in 1986 in the car powered by a 12A engine.

Formula Mazda Racing features open wheel race cars by having Mazda engines, reaffiliatiin to each elliptical tracks & itinerant courses, on many levels of competition. Since 1991, the professionally unionised Star Mazda Series has been the virtually all popular format for sponsors, spectators, & upward attached drivers. A engines come 100% built by 1 engine builder, qualified to make a prescribed power, & sealed to discourage meddling. It is around the comparatively modest state of racing tune, & then that it is super dependable and could last years between motor rebuilds.[http://www.starmazda.com/index.html]

Trivia

Mazda is the exclusively unexpended manufacturer of Wankel "rotary" engine automobiles, and is the only manufacturer to produce 2 and 3 rotor Wankel engines for production.

Mazdthe is the exclusively manufacturer to ever make a Miller cycle engine, as utilized in the 1993 Mazda Millenia.

Mazda is a lone Asian carmaker to own won the 24 Hours of Le Mans race, which the company accomplished within 1991 with their rotary-powered 787B.

Mazda's B-Series and Ford's Courier and Ranger have an interesting history. A Messenger was launched internationally in the 1970s as a clone of the Mazda. For N United states, Ford replaced a Messenger sustaining a around-home Ranger project in the 1980s, only to develop a badge engineering reverse itself in 1994 as the B-Series became the Ranger clone in this market. Internationally, nonetheless, a each a Ranger & Messenger list were so applied to versions of Mazda's truck. In todays world, a B-Series/Courier/Ranger & Truck/Ranger come deuce completely different truck lines in the ii markets.

Mazdthe got a distinction of getting a foremost foreign CEO to head a Japanese auto company, previous Ford Motor Company CFO, Scottish-born Henry Wallace in 1996. Numerous Japanese media outlets at a instance reacted within shock & horror, & wondered whenever Ford would cut jobs. He was followed by Ford President James Miller in 1997, and Mark Fields in 1999 until 2001, when he was tapped to lead Ford's Premier Automotive Group and handed the reins to Lewis Booth. Lewis Booth went back to Ford around 2003 & Mazda Director Hidekazu Imaki is now CEO.

There use at times been numerous stories all about how else it had its title. A bit of say it had its title from either a Zoroastrian deity Ahura Mazda, while others say it was an anglicized pronunciation of the founder's title, Jujiro Matsuda. A virtually all probably cause was that a title Mazda coincided by using founder Matsuda's family title, world health organization was knhave for his interest witharound spiritual matters, & might develop chosen Mazda in honor of the Zoroastrians, & his own name. Around Japanese, the company is referred to either by its anglicised title (MAZDA Motors) or even when マツダ (Matsuda), when its founder.

A Zoom Zoom Zoom song was recorded yearn prior to it became a official song for Mazda. It was recorded for the moving picture Only The Strong.